Welcome to It's the Children

We provide you the best offer for popular kids toys and other kids toy storage at the best prices on the web. Take a look at our categories on the navigation menu for the widest range available, and shop online safe in the knowledge that all orders are 100% secure - guaranteed!

Our aim is to provide you with the best popular kids toys offer with the best possible service.

Picking the right item can sometimes be confusing, especially with the range available. You must also think about getting the best deal. We offer a great range of only the best at the lowest prices, ensuring you never have to shop around.

You can be sure that your order is backed by a highly experienced customer support team and will be covered by a 30-day money back guarantee.

Ultra Stomp Rocket

FEATURED Ultra Stomp Rocket Multiple Award Winner , Preferred Choice Award, iParenting Media Award for Best ProductWe're the orignal creator of the Stomp RocketsOur quality and name speak for themselvesComes with 4 rocketsRefill rockets availableFor Hot Toy, Best Vacation Childrens Products for Dr Toy Stomp Rocket Ultra with 4 Rockets... real foam-tipped rocketry, ready to fly in seconds, up to 200 feet high! Uses no batteries, propellant or other harmful chemicals... just human-powered compressed air. The Stomp Rocket Ultra and other similar kits are used by teachers around the world to illustrate physical principles like trajectory, projection, force and motion. Of course, you'll have a blastin' good time exploring these principles on your own, too! A great way to have fun with the entire family. Ready for launch: Easy to assemble, and easy to launch; Rated for ages 8 and up, with adult supervision required; Stomp down on the stand to launch a loaded Rocket up to 200 ft. in the air! Includes 4 foam-tipped Rockets, Launch Pad, Hose, and Stand; Entire set weighs 10 ozs., Each Rocket measures 11" long. Warning: do NOT shoot Rockets at people, and keep spectators at a safe distance! These are fast! [more]

Crayola 4ct Washable Fingerpaints Primary

FEATURED Crayola 4ct Washable Fingerpaints Primary Helps kids develop gross motor skillsIt is washableE-Z Squeeze tubes help to control paint flowFlip top capPrimary colors Crayola 4-ct. Washable Fingerpaint in Primary Colors has bold colors to give even the youngest artists the tools they need to create great works of art. Crayola Washable Fingerpaint comes in four bold colors: red, yellow, blue and green. The no-spill formula means there's no mess and the chunky four-ounce tubes are easy for even little fingers to Grip and squeeze.Product Dimensions (inches): 2 (L) x 7.8 (W) x 6.5 (H)Age: 3 years and [more]

Little Tikes EasyScore Basketball Set

FEATURED Little Tikes EasyScore Basketball Set Includes an oversized rim and junior size basketballDevelops social, motor skills and coordinationBase can be weighted with sand (not included) for stabilityAge 1 ½ to 5 years 18 months - 5 years. This basketball set from Little Tikes grows as fast as toddlers by adjusting to six heights from 2 1/2 to 4 feet. Includes an oversize rim and a junior size basketball. Base must be weighted with sand (not included). 22"L x 23 3/4"W x [more]

Snap Circuits Jr. SC-100

FEATURED Snap Circuits Jr. SC-100 Awards: The National Parenting Center-Seal of Approval, Dr. Toy 100 Best Children's Products, Dr Toy Best Educational ProductsContains more than 30 Snap-Together partsBuild more than 100 exciting projectsClear and concise illustrated manual included and available onlineExciting projects include burglar alarm, doorbell and more Curious young minds can learn the basics of electronics as they build more than 100 exciting projects with this kit. Work on projects that make sound effects, engineer different types of alarms, build touch circuits and play games. Contains over 30 parts in all. No soldering is required -- pieces snap together. Requires 2 "AA" batteries, not included. Box measures 10" x 15" x 2".Give your child an exciting, hands-on introduction to electronics with Elenco Electronics Snap Circuits Jr. SC-100. This innovative kit contains over 30 color-coded, real circuit components that snap together to create working electronic circuits and devices. Recommended for children 8 and older, this set offers 101 do-it-yourself projects that will give your child an entertaining, concrete education on how electronics work. Snap Circuits Jr. SC-100At a Glance: Age: 8 years and up Requirements: 2 AA batteries (not included) Warranty: [more]

Fashion Headbands

FEATURED Fashion Headbands Includes a rainbow array of satin headbands, rhinestones, flowers, feathers, a butterfly, yards of ribbon and moreGreat for play days and small group activities.Create 10 awesome accessoriesEducational funWatch your child have fun while learning A Faber-Castell Creativity For Kids Kit. Decorate 10 satin headbands to wear and share! This kit contains 10 satin covered headbands, 1 sparkling butterfly embellishment, 2 fabric flowers, assorted ribbons, colorful feathers, assorted rhinestones, elastic felt pieces, craft thread, craft glue and instruction booklet. Conforms to ASTM D4236. Recommended for ages 5 and up. WARNING: CHOKING HAZARD - small parts. Not for children under 3 [more]

Melissa & Doug See & Spell

Price $ 19.99
$ 11.00
Save $ 8.99 ( 44,97% )

RiverRidge Kids 6 Bin Storage Cabinet, Espresso

Price $ 148.65
$ 77.00
Save $ 71.65 ( 48,20% )

Ultra Stomp Rocket

Price $ 19.99
$ 10.75
Save $ 9.24 ( 46,22% )

LeapFrog Learn & Groove Counting Maracas

Price $ 14.99
$ 28.86
Save $ -13.87 ( -92,53% )

TOY NET BATH SUCTION WHT [Misc.]

Price $ 9.19
$ 3.17
Save $ 6.02 ( 65,51% )

Crayola 4ct Washable Fingerpaints Primary

Price $ 7.99
$ 3.00
Save $ 4.99 ( 62,45% )

Melissa & Doug Shape Sorting Cube

Price $ 14.99
$ 8.39
Save $ 6.60 ( 44,03% )

DCI Yummy Pocket, Peanut Butter and Jelly

Price $ 9.49
$ 4.50
Save $ 4.99 ( 52,58% )

Little Tikes EasyScore Basketball Set

Price $ 36.99
$ 31.00
Save $ 5.99 ( 16,19% )

Learning Resources New Sprouts Munch it My Very Own Play Food

Price $ 24.99
$ 17.76
Save $ 7.23 ( 28,93% )
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Kids toys and games